Over Ask

Ken Pozek Reveals the YouTube Blueprint for Real Estate Agents

Orlando realtor Ken Pozek joins Matt Lionetti and The Broke Agent to discuss how he leverages YouTube to get clients, why he switched to Real, and how he grew his email list to 18,000 in one year.

October 17, 2022
BAM Staff

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What does it take to get 18,000 email subscribers in one year? And how can real estate agents leverage YouTube to get more clients?

Ken Pozek knows. On today’s episode of the Over Ask Podcast, he joins Matt Lionetti and The Broke Agent to reveal how he gets 39% of his business from his YouTube videos, how he fast-tracked the growth of his email list, and why he switched from Keller Williams to Real.

Click on any of the timestamps below to watch:

00:00–01:05 Intro

01:05 Who is Ken Pozek?

02:39 Why move to Orlando?

09:31 Using video to get clients?

10:30 39% of Ken’s business comes from YouTube

19:02 Title and thumbnail tactics

20:19 Ken’s process for making a video

21:42 Hooks and getting viewers to stay to the end

24:52 Building a team (and what to teach new agents)

35:48 How he got 18,000 email subscribers in a year

42:28 Why switch to Real Brokerage?

Click here to watch the full episode.

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About the Author

BAM Staff

Real estate may be all about location, location, location, but we know that content is king! That's why we have an army of talented writers behind the scenes, crafting posts like this one to help you navigate the ins and outs of the industry.

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