How Agents CAN HELP During Hurricane Ian

Hurricane Ian, RealEstateNews.com, Zillow’s ShowingTime+ and viral YouTube Shorts are today’s topics as Jason Cassity and Dustin Brohm join Byron Lazine and The Broke Agent.

September 30, 2022
BAM Staff
Your Marketing Playbook

TEAM LEADERS: SCALE PAST $100M

Join Byron Lazine, Tom Toole, Lisa Chinatti, George Laughton, Amy Stockberger, Gino Blefari, Luke Acree, and top team leaders at BAM Camp: Team Leaders, September 22–23 in Scottsdale. This intimate, two-day workshop is built to help you scale your team, increase profit, strengthen leadership, and leave with a clear 90-day action plan. Get your ticket before it sells out →

This week on The Walk Thru, two veteran guest moderators, Jason Cassity and Dustin Brohm (aka The Massive Agent), join Byron Lazine and The Broke Agent to discuss Hurricane Ian’s destructive path along Florida’s gulf coast and what agents can do to help.

Next on the agenda were Stefan Swanepoel’s announcement of his upcoming Real Estate News, Zillow’s launch of ShowingTime+, and YouTube Shorts.

Illustrating that last topic, the conversation turned to Byron’s recent YouTube Short on year-round school, which drew a flood of comments.

Click on any of the timestamps below to watch:

00:00–02:37 Intro

02:28 #1—Hurricane Ian & what agents can do to help

15:20 What agents can do (driving by clients’ homes, text messages)

17:48 #2—T360 and Real Estate News (RealEstateNews.com)

25:50 Many top news sources need to get better at using social media.

28:53 #3—Zillow and ShowingTime+

32:20 Agents afraid of being replaced, get serious with your USP.

34:38 #4—Viral YouTube Shorts

41:00 The value of controversy and challenging the status quo

Click here to watch the full episode.

Stand out as the go-to real estate agent with our easy-to-share blog posts, social media graphics, videos, guides, and more with KCM.

Try It For Free Today!

Download the printable PDF with all 27 lines:

For daily real estate news, business and marketing.

About the Author

BAM Staff

Real estate may be all about location, location, location, but we know that content is king! That's why we have an army of talented writers behind the scenes, crafting posts like this one to help you navigate the ins and outs of the industry.

Agent Marketing

3 New AI Platforms Agents Are Using to Save Hours Every Week

The Walk Thru breaks down three AI tools agents are testing right now, from instant landing pages to inbox automation and self-running AI assistants

Agent Marketing

Tapping into Nostalgia for Listing Videos that Resonate

Dan Oneil’s touching real estate listing video.

Thumbnail collage for a real estate video: four smiling hosts surround a laptop displaying an 'Open House' sign outside a property with bold 'OPEN HOUSE HACK' text above.

Your Marketing Playbook

Elevate Your Open House With THIS Strategy

The Broke Agent and Dan Oneil sit down with Lindsey Jo and Jay Glazer and discuss the marketer of the week, how to elevate your open house, whether you should share your struggles on social media, and whether Threads is already dead.