Forget mortgage rates and inventory stats for a minute.
Right now, the internet belongs to Taylor Swift, Travis Kelce, and their engagement announcement.
Whether you’ve got Chiefs season tickets or you can’t even name one NFL team, it doesn’t matter. Your clients are watching, scrolling, and posting about it.
Which means you should be, too.
Why Trendjacking Works
Most agents get stuck thinking content has to be either hyper-serious or hyper-local 24-7. And even though you know we love hyper-local content, this can lead to a big miss.
When you trendjack, you tie real estate into what the entire internet is already talking about. Which means you win attention without begging for it.
Too many agents either sit it out moments like this completely or, worse, take the lazy approach and repost TMZ like it’s breaking news. But guess what? Everyone has already seen that post, and they don’t care if it’s in your Stories.
What they do care about is whether you can spin the story into something relevant, funny, and real-estate-adjacent.
How to Make the Tayler & Travis Engagement About Real Estate
Think about it. Engagement equals commitment. Commitment equals buying a home together. There are memes, analogies, and punchlines just waiting to be stolen and turned into content.
This is where you get creative with text overlay on those already-famous engagement pics:
- “Me, after selling your home over asking”
- “Me, presenting your dream home”
- “When the hunt for the ONE is finally over”
Stop Overthinking. Start Posting.
The agents who jump on this now will look sharp, relatable, and plugged into the conversation. The ones who wait will be posting a week late, right after everyone’s moved on to the next Netflix scandal.
And yes, we already made this stupid easy for you.
Inside BAMx, there are fully customizable Taylor & Travis templates. Drop your logo, add your spin, and hit post. Zero excuses.
Start your free trial today for access to Taylor & Travis templates (and so much more).
