Let’s talk about creating a signature series for your Instagram stories.
We typically see signature series on the main Instagram feed, but Julia Broome recently talked about how you can bring the concept to your stories. By making sure your story series is unique to you, this innovative approach allows you to consistently engage with your audience in a creative and memorable way.
What is a Signature Story Series?
A signature story series is a recurring feature on your Instagram stories that your audience can expect on a regular basis. Rather than a random assortment of stories thrown together, a series fits with a specific theme. Ideally, the series should be designed to spark interaction with your audience. This could involve polls, questions, or prompts that encourage them to participate.
A strong story series creates consistency and gives your followers something to look forward to, increasing engagement and building a loyal following.
Example: Kokobeaute’s “What Would Koko Do?”
Someone who is already doing this successfully is Kokobeaute. She has a weekly signature story series called “What Would Koko Do?”
In this series, Koko’s audience floods her Q&A with relationship questions and situations, and she responds with advice based on her own perspective. She also saves these stories in a highlight, so people can go back and watch if they missed a new segment.
Key Elements of Kokobeaute’s Signature Story Success
There are three key factors that make Kokobeaute’s audience excited about her story series:
- Consistency: Kokobeaute shows up every single Tuesday without fail. This consistency builds trust and anticipation among her audience.
- Engagement: The interactive Q&A format encourages her audience to participate, creating a sense of community.
- Repurposing Content: Kokobeaute saves her story series in her highlights. In addition, she takes the best-performing story (the one with the most interactions) and posts it as a Reel. This not only maximizes the content’s reach but also leverages the high engagement from her stories to boost her feed content.
Benefits of a Signature Story Series
A signature story series offers numerous advantages. It builds anticipation, keeping your audience hooked and eager for a new installment every week. This consistent engagement is intensified further through interactive formats like Q&A sessions or polls.
A unique, recurring series also helps differentiate your content and reinforces your brand identity. Finally, these high-performing stories can be repurposed into other formats like bite-sized feed posts or reels, maximizing their reach and impact, ensuring you get the most out of your content.
5 Steps to Create Your Own Signature Story Series
Fortunately, creating a signature story series doesn’t take a ton of prep work. There are a few key factors to decide on, and from there, it’s all about consistency! And the best part—since these are stories, there’s no need to worry about editing or adding lengthy captions.
Here are 5 simple steps to start your own story series:
- Identify Your Niche: Start by identifying a theme or topic that resonates deeply with your target audience. This should also align perfectly with your brand’s core identity.
- Choose a Format: Decide on the format that best suits your content and audience. Will it be a thought-provoking Q&A, a series of bite-sized tips, or in-depth tutorials?
- Set a Schedule: Consistency is key! Pick a specific day and time to post your series content regularly. This builds anticipation and keeps your audience engaged.
- Promote Your Series: Promote your new series across all your platforms. Let your audience know what to expect and encourage them to participate to create a buzz.
- Engage and Respond: Be an active participant in your own series. Respond to comments, answer questions, and foster a sense of community. This interaction keeps your audience hooked and coming back for more.
Story Series Ideas for Real Estate Agents
Below are a few examples to take inspo from for weekly signature stories
- Realtor Chronicles: Share behind-the-scenes stories and experiences from your day-to-day life as a realtor. This could include interesting client interactions, funny moments, or challenges you face.
- Wine Wednesday: Combine real estate tips with a relaxed, end-of-the-day vibe. Enjoy a glass of wine while discussing real estate topics, market trends, or answering audience questions.
- Realtor Therapy Thursdays: Provide a space where you address common stresses and challenges that buyers and sellers face. Offer advice, support, and practical tips to help them navigate the real estate process.
- Gems of the Week: Highlight the best properties or real estate tips of the week. This could include a listing, a valuable tip for buyers/sellers, or a success story.
- Friday Faves: Share your favorite listings, neighborhoods, local businesses, or home décor trends. Make it a mix of real estate and lifestyle content.
A signature story series is a powerful tool to boost engagement, build a loyal following, and showcase your expertise. So get creative, follow these steps, and watch your audience eagerly await your next installment!
