This week’s BAMmer of the week goes to Jeff Clay AKA @the_queencity_realtor. He has absolutely mastered the trending audio and lip sync game. The text on his videos are perfectly crafted and the caption itself provides real, actionable value for his followers. His hook is the humor. This combo along with most of his videos being under ten seconds is PERFECT for the algorithm. Everything is quick, clever, and easy to understand. This is why he’s exploding right now on Instagram.

Let’s dive in. 

All he has to do is make an expression and have good copy.


Text on screen. 

This one’s my favorite.

The NBA walk out.

Everyone give Jeff a follow and let’s watch him continue to crush it!

Nominate a BAMMER!