Yes, it’s August. No clever intro. I’m pissed today. Straight into content ideas.
First, you should be hammering the Olympics right now. It makes for the perfect trendjack, and there is plenty of new material every day.
10 post ideas for real estate agents around the Summer Olympic Games
1. Use the Olympics audio underneath your Reels or Feed Posts – but only if it’s relevant to the post.
2. Showcase a listing that would be good for an Olympian: one with a pool, gym, backyard for training, etc.
3. List the top three neighborhoods in your market that would be good for athletes.
4. If you were training for the Olympics, where would you go? List your favorite gym, hiking spot, healthy food place, track, pool, etc.
5. Show how you train for an appointment or open house like an Olympian: studying comps, setting up signs (doing hurdles over them), cleaning the house, preparing your sign-in sheet and set-up.
6. If there are any Olympians from your state or market, do a video or post about them. We’ve got a template for this going to all BAMx members tomorrow. (Plus, more social posts, two video scripts, a blog and an email script.) Get access here.
7. Best places/bars to watch the Olympics in your market.
8. Talk about the sport you think you would be the best at. Not real estate related, but it shows your hobbies and gives the audience something to connect with you on.
9. Share Olympic memes: there are plenty of viral moments that you can wrap real estate into.
10. Olympians are the best in the world…but what are you the best in the world at? Running comps. Marketing. Providing a service for your clients. What would you have Gold Medals in?
(Coffee & Contracts has some fun Olympic templates as well!)
Okay, since the Olympics end on August 11th, you have about ten days left for Olympic content. GO!
Now, here are some B.S. Fake holidays you can post about.
August 2nd is National Beer Day: Do content around your favorite breweries or spots in your market to grab a cold one.
August 18th is National Spoil Your Dog Day: Do content around your favorite dog parks, pet groomers, or dog-friendly restaurants, beaches, and hangouts.
MORE August Post Ideas
Back to school: Share places to get supplies, what this time of year means for the housing market, and how it affects your market.
More than halfway through the year: Do a fun post about your 2024 goals. Which ones have you achieved, and which ones have you failed on? This can be a vulnerable, non-real estate-related post that gets people invested in what you want to achieve.
(We also have a template for this coming to BAMx tomorrow. You know you want these.)
Deadpool & Wolverine: This is the most popular movie out right now. Could be good for memes and audios.
The Election: Don’t get too political… but you could talk about how elections have affected the housing market in the past. Watch this episode of the Knowledge Brokers Podcast for reference. And while you’re at it, subscribe to the channel.
August Social Media Tips
Film as many green screens as you can. Green screens are consistently the best-performing content on Instagram.
Also, collaborate with as many accounts as you can: your brokerage, your team, other agents, local businesses, restaurants, etc. Reach is getting smashed right now because of the oversaturation of content. Collabs help break through the algorithm and get you more exposure to new audiences and feeds.
Subscribe to the Viral Agent Newsletter, our marketing newsletter for real estate agents. We send it every Friday and tomorrow’s will be a banger.
That’s all. Have a great month and don’t forget to get your tickets to BAM Mania, our in-person event in Vegas on October 18th!
