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Agent Marketing

Home » Agent Marketing
The-DM-Script-that-Turns-New-Followers-into-Real-Estate-Leads_BAM-featured-image
Agent Marketing

The DM Script That Turns New Followers Into Real Estate Leads

Jimmy Conover shares the exact DM script agents can use to turn new Instagram followers into real estate leads.

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August 13, 2026
15-Hyperlocal-Questions-Real-Estate-Agents-Can-Post-to-Get-More-Comments_BAM-featured-image
Agent Marketing

15 Hyperlocal Questions Real Estate Agents Can Post to Get More Comments

Steal these 15 hyperlocal questions real estate agents can post on Instagram, Facebook, etc., this week to get more comments.

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August 12, 2026
AI-Search-Now-Rewards-LinkedIn-and-YouTube-More-Than-Your-Website_BAM-featured-image
Agent Marketing

AI Search Now Rewards LinkedIn And YouTube More Than Your Website

HubSpot’s State of AEO report finds LinkedIn and YouTube outcite agent websites in AI search answers.

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August 11, 2026
The-Instagram-DM-Mistake-Thats-Killing-Your-Click-Through-Rate_The-Broke-Agent_BAM-featured-image
Agent Marketing

The Instagram DM Mistake That’s Killing Your Click-Through Rate

The Broke Agent shares the ManyChat DM sequence that took his Instagram click-through rate from under 20% back above 70%.

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August 7, 2026
The-Content-ChatGPT-Is-Most-Likely-to-Cite_BAM-featured-image
Agent Marketing

The Content ChatGPT Is Most Likely to Cite

HubSpot’s State of AEO report shows ChatGPT cites comparison content at 95% versus blog posts at 69%. Here’s the full picture and what agents should be building.

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August 6, 2026
Man in a BAM shirt looking at his phone with a collage of BAM thumbnails in the black background behind him.
Agent Marketing

Bored at Your Open? Here’s the Latest from BAM

Catch up on everything happening at BAM: the new BrandEd show with Brad McCallum, weekday BAM podcasts, BAM Camp updates, and your free August real estate content playbook.

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August 2, 2026
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Agent Marketing

BrandEd Episode 1: The Camera That Could Change How Agents Create Content

Brad McCallum tests the Insta360 Luna Ultra in episode one of Branded, breaking down whether (and when) it replaces a full real estate video setup.

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August 1, 2026
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Agent Marketing

August 2026 Content Ideas for Agents

The Broke Agent shares August content ideas for real estate agents, covering back-to-school angles, football season, and which Reels actually work.

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July 31, 2026
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Agent Marketing

The Listing Video Format Everyone’s Tired Of, Roasted to Perfection

Realtor Emily McAllister’s parody listing video for a Fisher-Price playhouse racked up 29K likes, and it holds a real lesson for real estate content.

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July 31, 2026
Phone screen shows ChatGPT UI with the prompt 'What can I help with?' beside a magnified gold house icon under a magnifying glass in a dark background.
Agent Marketing

What Buyers Are Really Asking AI About Their Home Search

80% of questions asked in Realtor.com’s Real Assist AI tool have nothing to do with home search. Here’s what buyers are really asking AI and what that means for agents.

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July 29, 2026
Smiling woman at a desk with a laptop and a large Instagram logo graphic beside her.
Agent Marketing

The Real Estate Agent’s Talking-Head Playbook: 10 Ways to Make Better Reels

Talking-head Reels aren’t dead, but the old way of making them is. Learn Haley Ingram’s 10 best tips for creating real estate Instagram Reels that get more views, engagement, shares, and clients.

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July 29, 2026
Smiling man with a futuristic visor beside a neon Instagram logo and a parchment reading '7 Strategies' for social media tips.
Agent Marketing

7 Strategies to Boost Engagement on Instagram

The Broke Agent breaks down 7 plays real estate agents can run to boost Instagram engagement during the summer slowdown.

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July 28, 2026
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