The Tinder of Real Estate & Why Agents Should Be In Office

The Tinder of real estate, Robert Reffkin’s quote calling home offices the “killer of culture,” the return of Instagram photos, and the Tom Ferry Elite Retreat are today’s topics as Marley Presswood and Andrew Undem join Dan Oneil and The Broke Agent.
Four-panel video call with smiling hosts in each quadrant and the iFinder logo centered between them.
Four-panel video call with smiling hosts in each quadrant and the iFinder logo centered between them.
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BAM BBQ 2026

If you're still treating AI like a search engine, this is for you. BAM BBQ is two and a half hours of real instruction on AI for real estate, from conversations to content to systems. It’s free, virtual, and loaded with plays you can run the same week. Save your spot →

On this week’s episode of The Walk Thru, Marley Presswood and Andrew Undem join Dan Oneil and The Broke Agent to weigh in on the “swipe right/swipe left” iFinder app that matches sellers with buyers/investors—like a Tinder for real estate

Next, The Broke Agent shares his thoughts on the return of Instagram photos. The conversation then turns to other platforms, including LinkedIn and Twitter, and the responses each have gotten to photo dumps and other non-video posts.

For the third topic, all four react to an Inman article quoting Compass CEO Robert Reffkin, who calls home offices the “killer of culture.”

The conversation wrapped up with a brief discussion on the upcoming Tom Ferry Elite Retreat in Las Vegas—what it’s about, who’s going, and what they’ll be talking about.

Click on any of the timestamps below to watch:  

00:0003:56 Intro

03:56 Topic #1: “Swipe right for a house” 

08:32 “It isn’t solving any problems.” 

09:30 Could work as an app matching agents to buyers/sellers

10:42 Topic #2: Instagram photos will get more focus in 2023

12:47 Marley’s “insane” results from a photo dump

16:27 “Content distribution is queen, and she wears the pants.”

23:00 Topic #3: Are home offices the “killer of culture”? 

32:19 “No one wants to be the person who keeps saying ‘Zero’.”

35:27 Topic #4: The Tom Ferry Elite Retreat in Las Vegas

Click here to watch the full episode. 

This week’s Walk Thru is brought to you by KCM. Click here to learn more.

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Real estate may be all about location, location, location, but we know that content is king! That's why we have an army of talented writers behind the scenes, crafting posts like this one to help you navigate the ins and outs of the industry.

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