This blog is your friendly reminder that Father’s Day is THIS Sunday. Besides grabbing your dad a last-minute card from CVS, what are you doing for your real estate business?
Are you sending out a generic “Happy Father’s Day” email blast that provides zero value?
Are you posting a stock “Happy Father’s Day” graphic from your brokerage like it’s 2018?
No. You’re reading this blog, which means you’re smarter than that.
Before we get to the ideas, remember the “So What Test,” aka the first rule of posting.
Ask yourself:
- Does this provide value?
- Would I share this?
- Would I like this?
- Is this new information?
- Does this help my audience?
Here are some hyper-local ideas that pass the test.
Last-minute Father’s Day gift ideas
Give your audience something useful. This is a great Saturday post. Think local gifts, experiences, or spots with same-day availability.
Places to take your dad for Father’s Day
Create a simple carousel listing a few local spots you’d take your dad. It’s an easy hyper-local play. Don’t forget to tag the businesses you feature.
Instagram Reel idea
Use this hook: “Want to give your dad the perfect Father’s Day in [Your City]? Here’s how I’d plan a dream day for Dad.”
Then walk through a full day in your town, from breakfast to activities to dinner. Highlight local restaurants and experiences.
We have the full script available in BAMx, btw. Start your Free trial and get it today.
Photo with your dad
Yes, most posts should provide value, but personal content builds connection. Sunday is the perfect time to post a photo with your dad or share something meaningful he taught you. You can tie it back to a value he instilled upon you that you use in real estate.
Bonus idea: Trendjack the U.S. Open
The final round of the U.S. Open always lands on Father’s Day. Use this to your advantage with a golf-themed post like:
“Best public golf courses in [Your City]” or “Best neighborhoods near golf courses in [Your City]”
If you want the full scripts and templates for these content ideas, we have them available for our community. All you have to do is plug and play. Get instant access and start your Free trial today.
This Simple Instagram Post Generated 97 Comments (and a Month of Content Ideas)