The “Just Listed” post isn’t dead.
But the way most agents do it should be.
Katie Steinfeld, owner of On the Block Realty, recently shared how to turn cookie-cutter listing content into something people want to engage with.
Her post breaks down three ways to make a boring “Just Listed” post scroll-worthy—with visuals that show you exactly how to pull it off.
Read on for a quick overview of Katie’s strategy.
Memify Your Listing
“Live look at a buyer for 123 Main St preparing to make an offer.”
Below that is a strip of black text on a white background:
“Scroll through the photos to see why he likes it so much ➡️”
Tell me you wouldn’t be curious enough to scroll to the next slide for a peek — even if you’re not actually looking for a home to buy. The greater its scroll-stopping ability, the more engagement it’s likely to get.
There’s a reason memes get the most engagement (just ask The Broke Agent). And it’s why last week, we launched hyper-local meme templates in BAMx, designed specifically to help agents hook their audience and boost engagement.
Headline Hook
The headline for her example on page 3?
“Breaking: The Most Stunning Home in Toronto Just Hit the Market!”
Behind those words is a gorgeous evening shot of a home that could easily grace the cover of a magazine. This is not one of those posts that overhypes a property on page one only to let buyers down on page two with a sub-par photo of a home in desperate need of TLC.
Katie’s headline is bold but true (or at least plausible). Anyone shopping for homes in Toronto—or just cruising IG for house porn—is 100% going to click on that arrow to see more.
Greenscreen Walkthrough
- Using a home tour video, create a green screen to point out specific features that make your seller’s home unique, family-friendly, pet-friendly, etc.
- Use static images of one feature or a few special features you want to highlight in a green screen video—with each image (or a solo image) in the background as you physically point it out and provide information of interest to your intended audience.
This approach is way more engaging than just posting a static image of your seller’s home (interior or exterior) and slapping on a boring headline like “Just listed in [Location].”
Just hitting the market doesn’t make your sellers’ homes special. Find out what does, and use these strategies to make buyers addicted to your posts.
