3 Tricks to Make Your Real Estate Reels Go Viral

Luke Acree breaks down how three real estate agents are going viral with their Instagram Reels using simple yet effective techniques. Learn their secrets to grabbing attention and boosting your video views!
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BAM BBQ 2026

If you're still treating AI like a search engine, this is for you. BAM BBQ is two and a half hours of real instruction on AI for real estate, from conversations to content to systems. It’s free, virtual, and loaded with plays you can run the same week. Save your spot →

Tired of sharing Reels that don’t break 200 views?

In a saturated market, your videos need to capture attention immediately to help you stand out from the crowd and attract potential leads

So, today, I’m showcasing three agents whose listing Reels are going viral using simple tactics to grab their viewers’ attention, hold onto it, and get them asking for more information. 

Read on for a quick overview of each one, including what they’re doing right now, and what you can take away from each one to make your videos stand out and attract more leads. 

#1: Trenton Miller (@trent_miller__)

At 19, Trent Miller has energy to spare, and he uses that in Reels that keep viewers’ eyes glued to the screen while showcasing the kind of energy he brings to marketing a home. 

What he does: Trent records lighthearted “speed tours” through his sellers’ listings, keeping the energy high from start to finish. 

Key takeaways: Speed and quick cuts are great ways to keep people’s attention throughout your videos and can increase your reach. 

Check out this Reel with 2.2 million views! 

#2: Gila Goodman (@agentgila)

Las Vegas Realtor Gila Goodman understands the power of a human presence (and voice) in video marketing, and she uses that to full effect in her home tour Reels, with inspiring results. 

What she does: Gila includes herself in her home tour Reels and does a voice-over to narrate the key features of her listings. 

Key takeaways: Voice-overs with a strong verbal hook like “This is what you can get in [your market]” grab and keep attention. 

Check out this example with 285K views: 

#3: Rigo Guzmann (@rigoguzmann)

Dallas Realtor Rigo Guzmann uses a simple trick to get his ideal viewers’ attention, hold onto it, and get them to respond to a question in the caption.  

What he does: He overlays a question from the POV of a buyer at the start of his home tour Reels—and answers it towards the end. In the caption, he poses a related question to invite his ideal viewers to respond. 

Key takeaways: The first two to three seconds are crucial for the performance of your video, and a question—specifically one that resonates with your ideal viewer—can be a powerful hook. 

Watch this example with 165K views:

Once you’ve gained the attention of a new lead, make your brand stand out even more with a custom magazine showcasing your business’s highlights and what you can do for them. 

Click the button below to see what I mean and get a free sample magazine, branded for your business, with ReminderMedia

Free Sample Magazine

Download the printable PDF with all 27 lines:

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About the Author

Luke Acree is an authority on leadership, a lead generation specialist, and a referral expert who passionately believes that businesses run on relationships. By teaching the principles of relationship marketing, he’s helped more than 100,000 entrepreneurs and small businesses grow their companies. He has grown his company, ReminderMedia, to over $300 million in sales and earned it a place on Inc. 5000’s list of the Fasting Growing Companies in America four years in a row. In addition, Luke co-hosts a podcast called Stay Paid, which routinely appears in the Top 30 Marketing Podcasts on Apple Podcasts.

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