If you want to get more listing leads from Instagram, avoid the mistake of posting ‘seller tips.’
Hear me out…
People don’t come to Instagram for a lecture on how to list their homes. It’s boring and irrelevant to the majority of your audience, so 99% of people will swipe right past.
But don’t worry, there’s still a way! Read on to learn three proven ways to attract new listing leads on IG.
3 Ways to Get More Listing Leads on Instagram
1. Post engaging listing videos.
If you want content that converts on Instagram, give people something real to reach out about. Seller tips without context are just too easy to ignore.
Showcasing listings creates a sense of opportunity and urgency—giving potential sellers a tangible reason to contact you. These videos don’t have to be high-end productions that cost a fortune, either.
Just take a look at this example from Coffee & Contracts member Elaina Atkinson, who has over $8.4 million in sales so far this year from Instagram alone! She uses a text-based hook to stop people from scrolling by and then gives glimpses of the house to leave people wanting more.
And remember, typically sellers are buyers too.
When you showcase listings, you’re not only attracting buyer and seller leads—you’re also demonstrating your marketing expertise, which brings me to my next point.
2. Show off your marketing skills.
Instead of telling them how to sell, show them how you do it. Think of your Instagram as a portfolio of your marketing skills.
In addition to featuring listings, share behind-the-scenes looks at your staging, promotion, and marketing strategies.
Marie Lee started a new Instagram mini-series called “Get it Sold” that highlights her expertise and value. Take a look at how she showcases her “first impression” marketing skills in episode 2:
This is where “proof over promise” comes into play. If you’ve ever heard Real President Sharran Srivatsaa talk about how he shows clients exactly what he’s going to do to market their home, you know how that transparency can make you stand out and build trust with home sellers.
3. Share case studies
Instead of posting generic tips, post real results—like homes you sold quickly or above asking price. And tell us the story of how you did it.
Here’s an example from Krys Benyamein. In his carousel post, he breaks down exactly how his team put this property under contract in just 4 days—which is 44 days quicker than the average in his market.
You can also share a story about one of your clients, including relatable details and quotes that prove they’re human and show how invested you are in delivering the best possible home-selling experience. Break down exactly what you did to make those sellers clients for life.
This content is much more engaging and builds trust with future sellers.
Need help getting started? We’ve got you.
Access hundreds of templates designed for conversion—listing feature reels, case study templates, and plenty more. Join us at coffeecontracts.com today to get started!
