I’ve been doing open house signs all wrong. And if you’re anything like me, you might be, too.
I used to treat open house signs as a chore. Something that had to get done but wasn’t worth overthinking. But the truth is, they’re one of the most effective tools we have for attracting walk-in traffic.
Ask the next few people who stroll into your open house how they found it. More often than not, they’ll tell you they saw the sign while driving by.
So why do we put so little thought into them?
Recently, I decided to change that. Here’s exactly what I did and how you can apply the same ideas to your next batch of signs.
Why Most Open House Signs Fall Flat
One thing that always frustrated me about traditional open house signs was not knowing where they were pointing. Even when the arrows were clear, there was often confusion about where the house was or how far away it might be.
That’s what pushed me to redesign our signs with one main goal: make it easier for the person driving by.
The solution? A QR code.
How I’m Using QR Codes to Guide Traffic (Literally)
The beauty of a QR code is that you can program it to send people exactly where you want them to go. When someone scans the code on our sign, we can direct them to:
- A Waze link that opens turn-by-turn directions to the property
- A Google Maps pin for more precise navigation
- A single-property website or landing page
- Any other digital destination that supports the open house
To take it a step further, I made sure every QR code had a unique code printed underneath it.
Here’s how I structured it:
- I ordered 20 signs total
- Each group of five signs shares a unique code
- Signs 0 to 5 = one QR code
- Signs 6 to 10 = another
- Signs 11 to 15 = a third
- Signs 16 to 20 = a fourth
Why? Because I don’t always use all 20 signs for every open house. By grouping them this way, I can assign five signs to each open house and host multiple properties in the same weekend. That way, I’m not accidentally sending people to the wrong location.
We Ditched “Open House” for Something More Eye-Catching
The other thing I wanted to change was the messaging itself.
Most open house signs say, well, “Open House.” But let’s be honest. That’s obvious. What else are we putting signs on street corners for?
We decided to go with something a little more creative:
Where Cool People Buy Houses
It’s a subtle shift, but it captures more attention and a little emotion. That’s what we’re going for here. Something that makes someone slow down or even pull over. Something that feels less like a directive and more like a vibe.
Of course, I still made sure to include my license number for compliance. Depending on what state you’re in, you’ll want to look up your own signage requirements.
Here’s the Printer I Use
If you’re wondering how we got the dynamic QR codes printed and managed, I worked with a fantastic printer out of Southern California who handles all of this for me.
And the best part? He can do it no matter where you’re located.
If you want his info, find me on Instagram (@krysbenyamein) and shoot me a DM. I’ll be happy to share his contact details with you.
Want the Template? Take It.
You don’t have to reinvent the wheel. We’re giving away the template for this open house sign totally free.
Feel free to use the language. Feel free to use the concept. Take it, tweak it, and make it your own.
If you want more resources like this, from for-sale sign templates and print materials to checklists, systems, and rubrics, it’s all included in our BAMx School community. Make sure to check it out.
And if this video newsletter helped you, send it to someone else who’s ready to upgrade their open house game.
