The Marketing Strategy for All Agents in 2023

Byron Lazine recently gave a speech at the Marketing Matters 2022 Conference, focusing on the marketing strategy for all agents to follow in 2023.

November 12, 2022
BAM Staff
Agent Marketing, Agent Strategy, Byron Lazine Podcast

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Anyone who has been in the real estate industry since 2008 understands what’s at stake in the coming market.

But with a slowdown happening, many agents are left wondering what’s the most important aspect of business to focus on.

Byron Lazine recently gave a speech at the Marketing Matters 2022 Conference, discussing the marketing strategy for all agents in 2023.

Learn how focusing on media generation and becoming a clip machine can set you up for long-term success in the real estate industry.

Click on any timestamp below for more.

00:00–01:30 Intro

02:07 Byron’s biggest mistake

07:07 Be the Zillow of your community

11:20 Create content for your next listing

13:00 How can you build a media team around you?

16:04 Short-form content

17:48 Creating viral clips

19:45 Natural clip machines

20:51 Asking the right questions

24:30 Long-form conversations for short-form content

28:20 Become your own lead generation platform

31:00 The best time to go all-in

32:00 Q&A

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About the Author

BAM Staff

Real estate may be all about location, location, location, but we know that content is king! That's why we have an army of talented writers behind the scenes, crafting posts like this one to help you navigate the ins and outs of the industry.

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