Anyone who has been in the real estate industry since 2008 understands what’s at stake in the coming market.
But with a slowdown happening, many agents are left wondering what’s the most important aspect of business to focus on.
Byron Lazine recently gave a speech at the Marketing Matters 2022 Conference, discussing the marketing strategy for all agents in 2023.
Learn how focusing on media generation and becoming a clip machine can set you up for long-term success in the real estate industry.
Click on any timestamp below for more.
02:07 Byron’s biggest mistake
07:07 Be the Zillow of your community
11:20 Create content for your next listing
13:00 How can you build a media team around you?
16:04 Short-form content
17:48 Creating viral clips
19:45 Natural clip machines
20:51 Asking the right questions
24:30 Long-form conversations for short-form content
28:20 Become your own lead generation platform
31:00 The best time to go all-in
Click here for the full episode.