Anyone who has been in the real estate industry since 2008 understands what’s at stake in the coming market. 

But with a slowdown happening, many agents are left wondering what’s the most important aspect of business to focus on. 

Byron Lazine recently gave a speech at the Marketing Matters 2022 Conference, discussing the marketing strategy for all agents in 2023.

Learn how focusing on media generation and becoming a clip machine can set you up for long-term success in the real estate industry. 

Click on any timestamp below for more.  

00:0001:30  Intro

02:07 Byron’s biggest mistake

07:07 Be the Zillow of your community

11:20 Create content for your next listing

13:00 How can you build a media team around you?

16:04 Short-form content

17:48 Creating viral clips

19:45 Natural clip machines

20:51 Asking the right questions

24:30 Long-form conversations for short-form content

28:20 Become your own lead generation platform

31:00 The best time to go all-in

32:00 Q&A

Click here for the full episode.