Agent Strategy
81% of Sellers Interview One Agent. Here’s How to Make Sure They Call You
Luke Acree cites 81% of sellers interview one agent, and outlines how omnichannel touches create familiarity, comfort, and trust.
March 9, 2026
Luke Acree cites 81% of sellers interview one agent, and outlines how omnichannel touches create familiarity, comfort, and trust.
Expired listings may be the wrong move for agents in 2025. Here are five proven, data-backed strategies Tom Toole uses to generate predictable listing appointments.
Sharran Srivatsaa explains why agents should target sellers, not buyers, after rates drop and how the timing window lets them sell into demand and buy before prices rise.
A plain-text letter with zero design ended up outproducing high-end marketing pieces inside a $2.5M listing campaign. Here’s exactly why it worked, and how agents can copy the strategy.
Katie Lucie shares a real estate postcard that taps into five psychological triggers and speaks directly to how sellers think—building trust, curiosity, and authority without the hard sell.
For daily real estate news, business and marketing.
