real estate agent branding

Smiling woman on a beige sofa looks at her phone; a floating chat bubble shows a green message about a seller canceling a showing and joking replies.

Agent Marketing

The Post Format Racking Up 100+ Comments on Instagram

Nicole Stanbra’s viral prank carousel shows agents how to borrow content formats from outside real estate and make them work for their business.

July 25, 2026

Uncategorized

Stop Turning Your Content Into a Business Card

The Broke Agent explains why outro cards on Instagram Reels hurt your reach and what to do instead.

June 26, 2026

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Agent Marketing

Why Nobody Is Sharing Your Content (4 Filters That Fix It)

The Broke Agent shares four content filters that help real estate agents stop posting randomly and start creating content that actually gets shared.

June 19, 2026

Agent Marketing

Why the Dumbest-Sounding Trend on Instagram Is Actually Smart Marketing

Tennessee agent Marie Lee and lender Theoni Rapo are using caveman-speak on Instagram to simplify the 2026 market. Here’s what agents can learn from both.

May 9, 2026

Agent Marketing

The Social Media Growth Strategy 90% of Agents Ignore: Do This Daily

Most agents focus on posting more, but the real growth comes from conversations. The Broke Agent shares a 20-minute daily strategy to build your brand, generate mindshare, and attract clients without relying on the algorithm.

March 27, 2026

Agent Marketing

How Alex Hormozi Thinks About Content in the Age of AI (& What Agents Can Implement Today)

HubSpot reports 52% say AI-made content is less effective as Alex Hormozi explains why curation, POV, and real experience win in 2026.

March 5, 2026

Agent Marketing

The 2 Content Buckets Every Agent Should Focus on in 2026

The two content buckets real estate agents should focus on in 2026 to signal expertise without selling.

January 5, 2026

Agent Strategy

Four Secrets That Built My Brand (And Put My Face on a Billboard)

Krys Benyamein shares how eight years of consistent content, joy in the process, and tuning out the noise led to a surreal moment, his face across four Zillow billboards on the Las Vegas Strip. Here’s what it really takes to build a real estate brand that lasts.

November 10, 2025

Agent Marketing

How to Actually Enjoy Creating Content as a Real Estate Agent

Stop forcing yourself to make content you hate. The Broke Agent shares how to create engaging real estate content around your passions, build a personal brand that attracts clients, and make marketing fun.

September 12, 2025

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Agent Marketing

The One Content Strategy That Will Make You a Better Agent

Krys Benyamein shares why educational content is one of the smartest ways for real estate agents to build trust, sharpen their skills, and scale their business in 2025.

September 8, 2025

real estate agent branding

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