Tom Toole shares scripts and tips for agents to turn Zillow data into seller conversations that convert, using metrics like daily views, saves, and shares to guide pricing and marketing decisions.
Krys Benyamein shares his proven strategy for winning over sellers with the Marketing Matters book—a powerful tool that showcases the full scope of a listing agent’s marketing efforts, from social media reach to video marketing and proof of performance.
Just won a new listing? The real work begins now. Dustin Fox shares strategies to ensure your property dominates the market.
Tom Toole breaks down the 3-point plan most agents use—both on the listing side and the buy side—and provides scripts you can practice for standing out as an agent for what you do differently.
Krys Benyamein shares a must-use home tour video script for every listing.
Tom Toole breaks down the math to show how to calculate the cost of waiting for both buyers and sellers in today’s market.
Tom Toole shares the five key steps to launching a listing with intention, so you can turn that one listing into multiple business opportunities.
The top three local listings on Google Maps get a few hundred or even a few thousand views per month. Ryan Forman breaks down the four key steps to getting your listings into the top three to maximize their visibility and attract more buyers.
A new Instagram carousel post by Matt Lionetti and Anna Oliver enlists two pro photographers to promote their latest luxury listing with magazine-worthy photography rather than video.
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