Most Agents Build Their Marketing Backwards. Here’s How To Fix It.
Krys Benyamein breaks down how to build a 2026 real estate marketing plan by starting with production goals, not content trends.
Krys Benyamein breaks down how to build a 2026 real estate marketing plan by starting with production goals, not content trends.

Krys Benyamein shares how eight years of consistent content, joy in the process, and tuning out the noise led to a surreal moment, his face across four Zillow billboards on the Las Vegas Strip. Here’s what it really takes to build a real estate brand that lasts.

Join The Broke Agent, Krys Benyamein, and Enrico Incarnati to build your 2026 Real Estate Social Media Plan and turn your content into closings.
Krys Benyamein shares how a $2 luxury print brochure transformed his open houses into listings.

BAMx guest Marie Lee shares how she turned relocation chaos into a repeatable business with clear systems, a retainer model, and smart pivots.
If your business only grows when the market does, that’s not a business. That’s a hobby. The best agents in the game are already planning for 2026 today. And if

BAM launches The Viral Agent, a creator-led brand dedicated to real estate marketing. Featuring weekly insights from top agents and creators like The Broke Agent, Alyssa Curnutt, Krys Benyamein, and Tessabella Jelten, The Viral Agent delivers tactical, real-world marketing strategies straight to your inbox.
Krys Benyamein shares three Halloween-themed listing video ideas to boost engagement this October.

At BAM Camp 2025, The Broke Agent’s panel showed how interest media rewards watch time, hooks, humor, hyperlocal posts, and repeatable signature series.

BAM Camp 2025 opened with a Morning Mastermind marketing panel led by The Broke Agent and unpacking his “Tactical 10” tips for real estate marketers.
Krys Benyamein breaks down why personal content is a key strategy to having more conversations that lead to closings.
Krys Benyamein shares 7 practical ways real estate agents can use ChatGPT to save time, stay relevant, and create better content.
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