Realtor.com reports that baby boomers now hold nearly $19 trillion in real estate wealth, accounting for almost half of the nation’s housing equity.
A Redfin-commissioned survey finds housing affordability is the number one voting priority for Gen Z in this year’s presidential election.
Struggling to connect with Boomer clients? Learn 3 communication tips to bridge the gap and win over the biggest demographic in real estate.
According to a new report by Point2, the number of millionaire U.S. homeowners—as well as the number of millionaire homeowner households—have more than quadrupled from 2017 to 2022.
A new Realtor.com report shows homebuyers are still holding onto the dream of homeownership despite affordability challenges. Younger generations (millennials and Gen Zers) are more optimistic about buying a home in the next year or five years.
A new report from Redfin on homeownership shows empty nester boomers own twice as many large U.S. homes as millennials with children. As more of these empty nesters decide to downsize, agents have a unique opportunity to match-make.
If you want to increase your price point and work with the generation with a bigger budget, you need to shift your focus to baby boomers.
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