Frederick Genau uses viral Instagram frame trends to showcase listing features and drive buyer engagement. Here’s why it works and what agents can take from it.
Conor Murmane and Marley Presswood join Jason Cassity and The Broke Agent to discuss the latest Engagement Rate Study, the Power of Trendjacking, strategies for Personal Content, winning LinkedIn tactics, and highlight this week’s Marketer of the Week, sharing actionable insights to boost your marketing impact.
Krys Benyamein shares what Meta confirmed about Instagram reach, native publishing, and the Ray-Ban Meta glasses workflow.
Krys Benyamein breaks down how one headline-style Instagram post generated 400,999 views, 10,467 shares, and 30+ buyer phone numbers without video.
The Broke Agent breaks 2026 Instagram predictions, including what’s out, what’s working now, and how agents should adapt their content strategy for better reach and long-term visibility.
Lindsey Jo shares the secret behind high-performing real estate Instagram accounts—how problem-solving content builds trust, reduces anxiety, and converts followers into clients.
The Broke Agent shares the two essential elements every real estate Instagram account needs to build trust fast: faces and places.
Instagram introduces new control over the Reels algorithm and Story resharing for public accounts, shifting how content spreads and how audiences discover you.
Tessabella Jelten shares how to attract home sellers on Instagram using a step-by-step lead magnet and automation campaign tailored for conversion.
The Walk Thru highlights how a Reston real estate team used Alyssa Curnutt’s hyperlocal blueprint to go from invisible to viral on Instagram.
Haley Ingram of Coffee & Contracts shares what’s working on Instagram in November 2025, from DMs and fonts to keywords and local engagement.
Use Instagram Trial Reels to test content, boost reach, and generate more leads. Tessabella Jelten shares the exact workflow, hook formulas, and five plug-and-play Reel ideas to grow your audience fast.
Lisa Chinatti breaks down how leadership, culture, and hiring priorities change as a real estate team grows from 10 agents to 100.
Home purchase cancellations hit a 3-year high, per Redfin, giving agents a new data point to prep sellers before they list.
Emily McAllister’s latest yap-style reel proves marketing cannot sell an overpriced listing. Here’s how agents can copy her style (and why they should).
The Broke Agent unpacks the worst social media advice for real estate agents and what to ask instead.
Harvard’s Joint Center for Housing Studies issued their 2026 State of the Nation’s Housing report. Here are their 10 takeaways and what agents should do with them.
Lisa Chinatti breaks down the 90-day money-back guarantee behind the onboarding program for the #1 real estate team in Massachusetts.
Jen Dillard’s Instagram reel asks real estate agents if hustle culture has gone too far, and agents are answering in droves.
Zillow now lets advertisers target its housing intent data on Pinterest, and The Real Word breaks down what the new ad deal means for real estate agents.
Tom Toole and Lisa Chinatti share five conversation starters agents can use to reconnect with buyers and sellers before Labor Day.
Katie Day built an AI agent that researches Houston city filings for topics of interest to her local audience, a setup any real estate agent can copy for their market.
Byron Lazine breaks down a 4-1-1 open house system that turns for sale by owner listings into neighbor leads and buyer connections.
Here are five fast AEO fixes agents can finish before their next listing appointment.
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