March Content Ideas For Agents & the Death of “Family” Teams

What works on Facebook, March content ideas, what agents should do when they’re low on clients, and the fate of “We’re like family” middle teams are today’s topics as Lindsey Jo and The Massive Agent join The Broke Agent and Captain Dan Oneil.
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Six-person video-call collage; center image of a retro TV cast is crossed out with a red X, flanked by hosts in separate frames; floral backdrop and a 'The Walk Thru' logo visible.
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BAM BBQ 2026

If you're still treating AI like a search engine, this is for you. BAM BBQ is two and a half hours of real instruction on AI for real estate, from conversations to content to systems. It’s free, virtual, and loaded with plays you can run the same week. Save your spot →

Today’s episode of The Walk Thru begins with the question of what really works on Facebook right now, according to Social Media Today and our guest moderators.

Lindsey Jo and Dustin Brohm, aka The Massive Agent, join The Broke Agent and Captain Dan Oneil to shed some light on the type of content getting the most engagement on Facebook—and how that compares to other platforms. 

That leads to the next topic: a new BAM article, written by our resident marketing genius, The Broke Agent, on March content ideas for agents. 

Next up is an Inman article on what agents should be doing when they’re low on clients, followed by the fate of mid-sized “We’re like family” real estate teams

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Click on any of the timestamps below to watch:  

00:0003:53 Intro

03:53 Topic #1: Top content trends on Facebook

05:28 The Broke Agent’s take and what agents should be posting on FB

11:02 Uploading Facebook Reels organically 

13:51 Topic #2: March content ideas

25:30 Topic #3: What agents should be doing when they’re low on clients

34:22 Topic #4: “The Family Team Doesn’t Work as a Real Estate Team…”

36:13 Dustin’s take on the article & emphasis on team culture

37:15 Lindsey’s take & emphasis on accountability

41:08 Approaching recruits as you approach listings

48:49 50/50 partnerships (without strict delegations)

Click here to watch the full episode. 

This week’s Walk Thru is brought to you by KCM. Click here to learn more.

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Real estate may be all about location, location, location, but we know that content is king! That's why we have an army of talented writers behind the scenes, crafting posts like this one to help you navigate the ins and outs of the industry.

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