A while back, I lost a $5 million listing.
And it stung. Not just because of the price point, but because I knew I could have done more.
That loss stuck with me, and I made a promise to myself that I wouldn’t let it happen again.
So when this latest San Diego property came across my desk, I made a different move. I brought in a co-listing agent.
Here are three reasons why I’m co-listing this property, and why this approach might make sense for you, too.
1. Local Resources and Proximity Matter
For this listing, I partnered with Dan Parker, one of the top agents in San Diego. Dan is someone who not only knows the market inside and out, but also lives nearby and can be at the property in minutes.
That kind of proximity is invaluable. But it’s not just about convenience. By partnering with Dan, I’m tapping into his network, his boots-on-the-ground resources, and his established team.
That means quicker communication, better buyer access, and ultimately, a smoother transaction for everyone involved, especially the seller.
2. Time Is Limited. Leverage It
If you’ve ever tried to juggle a newborn and a listing presentation in the same week, you already know: time is a scarce resource. Being a dad has been one of the most rewarding roles of my life. It’s also stretched my schedule thinner than ever. Both things can be true.
I don’t want anything to fall through the cracks. When you’re running multiple deals, managing a household, and trying to be present with your family, something’s bound to get missed if you go it alone.
That’s why co-listing made sense for me. Instead of trying to do everything myself, I asked: Who can I team up with to make this work better?
So if you’re feeling overwhelmed, don’t white-knuckle your way through it. Look at who you trust, who you respect, and who you can collaborate with to lighten the load—and still win.
3. Community Builds Exposure (and Better Results)
One of the biggest benefits of co-listing is the ability to merge audiences. Dan has built a strong following in San Diego. By bringing his audience into my ecosystem, and vice versa, we’re expanding our collective reach.
That kind of exposure is a win for everyone, but especially for the seller. More eyeballs on the listing means more interest, more showings, and a better shot at top dollar. We’re not just listing a home; we’re building a marketing engine powered by two brands instead of one.
The more I think about it, this is more than just a brilliant business decision; it’s a community-building move. And it’s one that makes everyone stronger.
Final Thought
The next time you hit a fork in the road and it feels like your only options are “go it alone” or “let something slide,” I want you to stop and ask yourself a better question:
Who in my network can I partner with to create a win-win?
Real estate isn’t a solo sport. It’s a relationship business. Sometimes the smartest move is the one where you don’t try to do it all yourself.
Nowhere is that more apparent than in our BAMx Skool community, where you’ll also find all the content in our Sold on Social Media classrooms.
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