It’s that time of year when everyone is looking back at the past 12 months—even Google. With the release of its Year in Search 2023, we got to thinking: What real estate terms were most searched throughout the year?
We took to Google Trends to find out what people across the U.S. were typing into the search bar, and we break it all down below.
Google’s Most Searched Real Estate Terms in 2023
For each search term below, we’re sharing the interest for the term in 2023, along with related queries. For reference, here are Google’s definitions of “Top” and “Rising” queries related to the search term.
* Top – The most popular topics.
* Rising – Related topics with the biggest increase in search frequency since the last time period.
Search term: Real estate
TOP queries related to “real estate” in 2023:
- real estate agent
- what is real estate
- commercial real estate
- real estate license
- real estate market
RISING queries for “real estate” in 2023:
- limestone commercial real estate
- j beard real estate reviews
- the j beard real estate company
- real estate billionaire sam zell
- Limestone real estate
Search term: Housing market
TOP queries related to “housing market” in 2023:
- the housing market
- housing market crash
- real estate market
- housing crash
- real estate
RISING queries for “housing market” in 2023:
- black swan housing market crash
- svb collapse housing market
- goldman sachs housing market crash
- debt ceiling
- housing market silicon valley bank
Search term: Mortgage rates
TOP queries related to “mortgage rates” in 2023:
- interest rates mortgage
- interest rates
- mortgage rates today
- today mortgage rates
- interest rates mortgage rates
RISING queries for “mortgage rates” in 2023:
- mortgage rates debt ceiling
- will mortgage rates go down in 2024
- mortgage rates 2024
- mortgage rates plunge
- credit scores mortgage rates
Search term: National Association of Realtors
TOP queries related to “National Association of Realtors” in 2023:
- the national association of realtors
- nar
- nar national association of realtors
- national realtor association
- national association of realtors lawsuit
RISING queries for “National Association of Realtors” in 2023:
- redfin leaves national association of realtors
- Lawsuit against national association of realtors
- Burnett v national association of realtors
- docusign
- kenny parcell
Search term: Real estate agent
TOP queries related to “real estate agent” in 2023:
- become real estate agent
- what is real estate
- what is real estate agent
- become a real estate agent
- what is a real estate agent
RISING queries for “real estate agent” in 2023:
- colibri real estate
- adina azarian real estate agent
- mortgage loan officer salary
- which budgeting questions should sara ask when deciding whether to rent or buy a house
- what education is required to be a real estate agent
