Creators often talk about hooks you should use. But what about hooks you should stay away from? 

Julia Broome recently shared a video that was so genius I wanted to break down a few key points it covered.

Hooks You Should Never Use

Today, I’m going to expose the hooks that you should never use. These hooks are either extremely overused or just too weak to actually stop people from scrolling.

#1—“If you know me, you know that I love …” 

The main problem with this hook is that you assume your audience knows you when that’s probably not the case. This approach is self-serving and fails to capture the attention of the audience (who, let’s face it, want to hear about something that benefits them). 

#2—“If you’ve been following me for a while, you know that I love …” 

This is another hook that makes an assumption about the audience. In addition to not knowing how long your viewers have been following you, this is just a weak hook—it’s not going to get anyone to stop scrolling.

#3—“Besties, I don’t know who needs to hear this but…” 

This hook is not only overused (which makes it weak), but it immediately makes people think you’re trying to tell them something. That’s because it’s usually paired with a product pitch like: “Besties I don’t know who needs to hear this but you need this hair dryer.”

 Given that we have just 5-15 seconds to grab someone’s attention, it’s crucial to use a strong hook rather than wasting your intro with a weak one.

Now that we’ve talked about the hooks that don’t work, let’s talk about my three favorite hooks that do work.

3 Hooks That Are Working Right Now

The subliminal hook

Creators and influencers do this by starting a hook midway through a sentence or train of thought to capture attention within the first 15 seconds of their videos. This technique works across all niches, engaging viewers even if the content isn’t immediately intriguing.

Here is why this works, according to Julia Broom: 

“The majority of people on this app are producing content that follows a normal storytelling flow. So a beginning, a middle, and an end. When you start your video off with something like, “No because,” it’s a pattern disrupter which means that it is more likely to stand out amongst the other videos on the “For You” page. 

“When you start your video with something like, “No because,” you are cutting right to the chase. There is no BS, no fluff. You are going straight into it which is really refreshing for someone who has been scrolling on the “For You” page and seeing videos do the exact opposite. This is a trick that will help you stand out.”

Visual hook

I think a lot of times we think of a hook as something we’re saying, but visual hooks are really great as well to grab that attention.

Having text on screen right when your reel starts is super key. I recently posted the reel above with a visual hook “six months ago I was lost, scared, and misunderstood.” That text on screen immediately grabs you.

Using a number in your hook

With this type of hook, you really have to be clear about what you’re going to teach the audience, and be clear about why they should listen to that video until the very end.

So, what’s the key takeaway here? Steer clear of weak and overused hooks. Instead, disrupt the typical storytelling flow by offering something that immediately intrigues your audience.