On today’s episode of The Real Word, Byron Lazine and Nicole White broke down Zillow and Realtor.com’s new partnership to share Preview listings, a move that could give agents access to nearly 75% of portal traffic while reshaping “Coming Soon” and pre-portal marketing strategies.
They also reacted to Jared James’ take on the announcement and debated whether agents should feel relieved or concerned about what this means for private listings, listing fragmentation, and the future leverage of the MLS.
Byron and Nicole also discussed Cotality’s launch of a new Broker Listing Exchange with Keller Williams and HomeServices, examining how the industry’s evolving listing ecosystem could impact broker control and consumer exposure moving forward.
⏰ Timestamps:
00:35 – Topic: Zillow + Realtor.com Team Up to Share Preview Listings, Reaching 75% of Portal Traffic
05:08 Jared James’ take on Zillow + Realtor.com Team Up
06:52 Racket Round with Nicole White
07:10 Nicole White’s Take on Zillow + Realtor.com Team Up
08:12 Racket Round Q1: Should agents be worried or relieved about this partnership?
10:33 Racket Round Q2: Does the Preview partnership make private listings more or less dangerous for agents?
13:18 Cotality launches Broker Listing Exchange with KW, HomeServices
14:57 Racket Round Q3: What leverage does the MLS have left?
