Zillow Preview Adds 24 Brokerages, ChatGPT’s Impact On Real Estate & Rising Rates

On today’s Knowledge Brokers Podcast, Justin Benson and Gary Ashton join Byron Lazine and Tom Toole to break down how AI is starting to interfere with real estate transactions, including Ryan Serhant’s $50M deal.

They also discuss early reactions to Zillow Preview adding 24 brokerages in its first week, insights from Lance Lambert’s agent survey, and what shifting rates and AI capabilities could mean for agents over the next few years.

⏰ Timestamps

00:00–03:13 Intro & Agenda

03:15 Topic 1: Zillow Preview Adds 24 Brokerages in First Week

09:09 4 Types of Listings that will be on Zillow

22:02 Coming Soon Can Be Valuable In 2 Ways

29:08 Is it even possible to sell a house using ChatGPT?

32:39 Where does that leave an agent in the next 24-36 months?

37:46 Ryan Serhant’s IG Story

40:49 Byron’s chart to compare the agent’s pricing with that of the top 3 LLMs

42:29 Justin’s point: Use the same model (most) consumers are using for each LLM

48:09 Topic: Lance Lambert Survey for Agents

48:35 How agents say they view private listing networks

50:40 The 3 least favorable real estate platforms (Compass tops the list)

52:28 MLS (76% favorable): “Good or bad if their position weakens?”

56:24 Topic: Interest rate uncertainty & next steps for agents

1:02:14 Byron’s framework with A/B choices: “Caring is preparing…”