3 Posts That Make Sellers Want to List With You

In this episode, Marie Lee joins The Broke Agent to discuss how real estate agents can turn client experiences into storytelling content that builds trust, proves their expertise, and helps win more listings. She breaks down the case studies behind her best posts, from saving a client $3,000 to selling a home in 14 days and taking on a seven day off market listing challenge.

⏰ Timestamps:
00:00 – 01:17 Intro
01:19 The Real Secret: You Need Case Studies, Not Just Content Ideas
04:28 The $3,000 Save That Became the Perfect Case Study
05:19 The “Yap Style” Packaging Formula
08:13 How to Actually Come Up With Storytelling Content (Marie’s Method)
09:20 The One Type of Content AI Still Can’t Mass-Produce
11:21 “I Just Closed the Most Difficult Sale of My Career”
16:49 Not a Video Person? Here’s the Written Alternative
17:43 The Algorithm Flip: Carousels Are Suddenly Beating Reels Again
20:12 Stop Writing “3 Bed, 2 Bath,” Sell the Design Instead
22:02 The Slide-by-Slide Anatomy of a High-Converting Carousel
25:39 The Real Time Cost Behind “Simple” Packaging
29:42 The Wildest Listing of Her Career: A 7-Day Sale Ultimatum
35:28 Do Storytelling Posts Actually Generate DMs, or Just Brand Recall?
39:40 Marie’s Already Blown Past Her 2025 Sales Goal