Zillow Just Announced Brands Can Reach Its Home Shoppers On Pinterest

In this episode, Byron Lazine and Nicole White discuss the latest real estate industry news: Zillow Elevate, how it’s monetizing your data through Pinterest, and what agents can offer that portals can’t.

⏰ Timestamps:
00:00–00:34 Intro
00:35 Zillow Just Started Selling Your Data to Pinterest
02:19 200+ Signals: Inside Zillow’s New Ad Targeting Machine
03:30 Prediction time: What’s the next move for Zillow Elevate?
05:34 235 Million Users, Only 4 Million Transactions a Year
06:39 How does Zillow’s move with Zillow Elevate change that?
09:54 Does this make the agent’s trusted-vendor network more valuable, or does Zillow risk replacing the agent as that connector?
11:18 Why Nobody Has Cracked the “Uber Eats for Contractors” Problem
13:58 Nicole’s Framework for Matching Clients to the Right Contractor
16:42 Small-Town Reputation Is the One Thing Zillow Can Never Replace
17:10 What can an agent provide that Zillow Elevate can’t replicate?
18:31 “If You Think Zillow’s Doing This for You, You’re Kidding Yourself”
21:16 The $100M+ Team Merge Sale That Proves Portal Partnerships Pay Off
23:26 Byron and Nicole Close With the “Triggering” Bit