On today’s episode of The Real Word, Byron Lazine and Nicole White break down Zillow’s Preview rollout, eXp’s non-exclusive “coming soon” strategy, and Compass dropping its lawsuit against Zillow after a policy shift.
They also pull insights from Zillow’s COO interview and dig into how agents can win more listing presentations by sharpening their positioning, not just relying on comps.
⏰ Timestamps:
00:55 March 17th Zillow Launches “Zillow Preview”
01:51 March 18th EXP Launches Non-Exclusive “Coming Soon” Syndication Across 3 Major Portals
03:20 March 18th Compass Dismisses Lawsuit Against Zillow After Policy Update
04:50 Interview with Zillow COO June Choo (Addresses the Biggest Questions Around Zillow Preview)
09:17 Racket Round with Nicole White
12:37 Racket Round Q1: Who has the better strategy right now: Zillow or eXp?
16:48 Racket Round Q2: If Zillow controls the experience, do agents lose leverage or gain it?
19:25 Racket Round Q3: “Does pre-market exposure actually help?”
20:51 Racket Round Q4: If a homeowner asked, “What’s the best pre-marketing strategy?”, what’s the strongest answer an agent can give today?
