How To Create A Real Estate Newsletter People Actually Read

In this BAM Masterclass, Alyssa Curnutt and Eric Simon broke down how to build a hyperlocal newsletter your community actually reads, and more importantly, how to turn those readers into conversations and closings.

⏰ Timestamps:
00:00–01:12 Intro
01:13 Losing Her Instagram Account Is Why She Started a Newsletter
03:42 From 0 to 3,500 Local Subscribers in Two Years
04:19 The Mistake Agents Make With New Email Signups
08:05 Why Email Beats the Algorithm Every Single Time
10:34 The Sneak Peek Trick That Makes Readers Feel Like Insiders
13:43 The Content Habit That Fills Your Newsletter for You
16:40 Her Exact Weekly Workflow, Step by Step
19:35 The Email That Turns Readers Into Clients
22:56 Same Poll, Two Platforms: The Content Flywheel
23:42 Subject Line vs. Header: What Gets the Market Update Opened
28:36 How She Added 1,900 Subscribers in One December
30:45 The AI Tool That Feeds You Hyperlocal Stories
32:33 Only Make Content Where You Want to Sell
37:47 Where Her Email Subscribers Come From
39:10 Stuck at a 30% Open Rate? It’s Not Your Platform
45:40 Should You Put Your Listings in Your Newsletter?
46:45 The Pinned Post That Grows Her List on Autopilot
47:56 Why Client Testimonial Videos Don’t Belong in Your Emails
53:53 “300 Views Is Not a Room of 300 People”