On the 400th episode of The Real Word Byron Lazine and Nicole White discuss the Cotality-ResiClub brokerage survey, revealing agent sentiment on hot-button topics like compensation, private listings, the value of the MLS, and Compass vs Zillow.
They also talk about how agents should be communicating and demonstrating their value right now.
⏰ Timestamps:
00:41 Topic – Cotality-ResiClub Brokerage Survey
04:33 Racket Round & Byron’s question: “Is 213 a good enough sample size?”
06:24 One huge problem that real estate agents have
08:48 Q1: Zillow, Compass, and NAR all have majority unfavorable ratings. Thoughts on Compass being included in that mix?
11:16 Q2: Only 67% of agents said the MLS is highly or somewhat valuable. What does that signal?
13:33 Nicole: “Nowhere in here is it telling you how many deals these agents are doing.”
15:37 Q3: What separates the agents who will win market share from the ones who will exit?
18:38 Q4: With 34% of agents feeling pressure on buyer-side commissions, how should agents be communicating and defending their value right now?
