Zillow launches Zillow Preview to bring pre-market listings into public view, positioning itself against private network strategies like Compass’ partnership with Redfin and reshaping how homes are marketed before hitting the MLS.
Sharran Srivatsaa has been named CEO of Acquisition.com as Leila Hormozi moves to chairwoman. Here’s the strategy behind the firm’s house of brands and what agents can learn from it.
Most real estate deals don’t die because of bad leads. They die in the follow-up. Here are 25 follow-up messages agents can use to keep conversations going and move clients to the next step.
The Senate passed the bipartisan 21st Century ROAD to Housing Act in an 89–10 vote, aiming to boost housing supply, streamline development, and limit large institutional investors from purchasing single-family homes. The bill now moves to the House.
According to a new Shilo stat, 83% of agents fail to set a next step on calls. Here’s how that mistake is costing real estate deals, and what you can do about it.
Rocket Companies announces a three-year alliance with Compass that could add 500,000 listings to Redfin and embed new mortgage incentives.
The Google search term “can’t sell house” just hit an all-time high in the U.S. Here’s how real estate agents can turn that signal into a content strategy and expired listing script that helps frustrated home sellers.
A small rate drop opens a big window. These 2 scripts help agents create more meaningful conversations with buyers and sellers right now.
BAM breaks down a 4-step listing appointment framework built from two 30,000+ view masterclasses and includes a repeatable, printable checklist.
A simple post-closing strategy agents can use in 20 minutes to meet neighbors, start conversations, and build visibility after a buyer moves in.
Homeowners are set to spend $522B on renovations in 2026. New data reveals what’s driving projects, budget stress, and what agents should understand about today’s homeowners.
Fewer buyers are paying all cash and down payments are shrinking, according to new Redfin reports. Here’s what the data shows.
