Real Estate News

Opendoor Chair Says 1,200 of its 1,400 Employees Aren’t Needed

Opendoor’s chair wants to cut 85% of staff as shares surge 78% then drop 13%, with KBP warning agents the company’s DNA remains anti-agent.

September 16, 2025

Agent Marketing

How One Agent’s Faceless Content Strategy Grew Into a Lead Machine

Sarasota Realtor Dan MacKinnon shows how faceless content can grow a recognizable brand, generate leads, and protect your balance and longevity.

September 16, 2025

Housing Market

U.S. Homeownership Costs Now Top $2,000 a Month, New Data Shows

U.S. Census Bureau data shows median homeowner costs rose to $2,035 in 2024, while rents climbed to $1,487, highlighting growing affordability pressures.

September 15, 2025

Agent Marketing

Instagram Fixes Stories Algorithm: What It Means for Your Engagement

Instagram fixed its Stories algorithm so multiple clips no longer hurt views, opening new opportunities to boost engagement in 2025.

September 15, 2025

Agent Marketing

How to Turn Mortgage Rate Drops Into Content Buyers Actually Care About

Utah Realtor Mia Willie’s reel shows how to turn the biggest rate drop in 5 years into monthly savings buyers understand and want to act on.

September 13, 2025

Housing Market

Would You Skip Home Insurance? 58% of Buyers Say They Might

Realtor.com® finds 75% of buyers fear homeowners insurance could become unaffordable, with 42% already seeing rising costs and one-third changing searches.

September 12, 2025

Real Estate News

New Zillow Showcase Tool Lets Buyers Restyle Rooms With AI

Zillow announced the launch of Virtual Staging in Showcase listings, letting buyers restyle rooms with AI. Data shows Showcase agents win 30% more listings.

September 12, 2025

Housing Market

Delistings Up 57% as Homes Reach 5 Months of Supply

Realtor.com reports 5 months of supply in August, but delistings surged 57% YoY as sellers pulled back from the market.

September 11, 2025

Housing Market

Boomers Bought Young & Stayed Put. Now 61% Say They’ll Never Sell.

Clever Offers finds 76% of boomers are tired of blame, 61% never plan to sell, and 68% expect $100K+ profits shaping housing and client conversations.

September 11, 2025

Agent Strategy

The Expired Listing Call Framework That Lands Appointments

BAMx live role play reveals a tight expired-call framework, scripts, and follow-up that turn skeptical sellers into same-day appointments.

September 10, 2025

Housing Market

Why Dorm Rooms Are the New Real Estate Listings

People Magazine reports parents are spending up to $20K on designer dorm rooms, while the average family spends $598. Here’s what it says about staging culture.

September 10, 2025

Housing Market

U.S. Housing Market Now Worth a Record $55.1 Trillion

Zillow reports the U.S. housing market is worth $55.1T, up $20T since 2020, with $862B in annual gains, $216B growth in New York, and losses in Florida and California.

September 9, 2025

Sarah Lentz

Sarah

Lentz's Latest Posts:

U.S. Homeownership Costs Now Top $2,000 a Month, New Data Shows

Would You Skip Home Insurance? 58% of Buyers Say They Might

New Zillow Showcase Tool Lets Buyers Restyle Rooms With AI

Delistings Up 57% as Homes Reach 5 Months of Supply

The Expired Listing Call Framework That Lands Appointments

Why Dorm Rooms Are the New Real Estate Listings

U.S. Housing Market Now Worth a Record $55.1 Trillion

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