When it comes to staying connected with your clients, the days of calling to “check in” or “catch up” are over.
A new Instagram reel by Sharran Srivatsaa makes that clear—right before he shares a way to “make it significantly easier on yourself and on them.”
Almost all of our clients are on social media. They’re posting pictures of their children. They’re posting stories of their vacation. They’re posting wins at work. Just starting a conversation with what they’re already sharing is the fastest way to become a part of their lives.
Calling or texting your clients just to say “Hey, it’s been a minute. Let’s catch up!” comes across more as an interruption than as a genuine desire to connect. Not the move if you want an enthusiastic response.
There’s a better way.
Use the door that’s already open
Do you know what your clients are posting on social media? We’re betting a lot of them are posting family pictures, snaps from their latest vacation, and job-related wins, along with “celebrate with me” posts about personal triumphs and family milestones.
Responding to the bits of news they’re already sharing is how you, as their agent, can “be in the slipstream” of their lives.
When you comment to congratulate them or to express genuine interest in what they’re sharing, you’re not interrupting; you’re establishing yourself as someone who goes to the trouble of keeping yourself aware of what’s important to them.
When you use the door they’ve already left wide open for you, you’re far more likely to get a warm reception and earn your place as their agent (or a referral). You’re pouring into their cup instead of asking them to make time for you.
They’ll notice, too, that you took the time to check out their social media to see what they’re already putting out there. Connect by leading with what you know they already love to talk (and post) about.
For more winning strategies like this one, check out Sharran’s free Skool community: Future Proof Real Estate.
