If you’ve ever felt stuck in your real estate business, unsure what to do next or how to get momentum back, you’re not alone. Every agent, whether they’re just starting out or 15 years into the business, hits a wall at some point.
And when you do, it’s easy to fall into patterns that feel productive but aren’t. You stare at your screen. You scroll Instagram. You tell yourself you’re working. But at the end of the day, your pipeline is still empty, and you’ve got nothing to show for it.
Let’s fix that.
Here’s a 30-day plan you can implement starting tomorrow to get your business moving again.
First: Why Most Agents Get Stuck
There are three reasons most agents stall out:
- They’re afraid of looking silly. They don’t know what to say or how to say it, so they avoid outreach altogether.
- They try to figure it all out on their own. Instead of using proven scripts and systems, they wing it and get discouraged when it doesn’t work.
- They don’t do enough consistent activity. Even when they do take action, it’s random and sporadic, so it doesn’t lead to results.
This plan, developed by our sales manager Brian Blouch, eliminates all three of those problems.
It’s simple. It’s repeatable. And it works.
Step 1: Morning Prospecting That Actually Moves the Needle
Start your day with a role play. Warm up by practicing your scripts. We’ve all had moments where something sounded great in your head but came out completely wrong when you said it to a real person. Role play fixes that.
Not sure where to begin? Join me and Byron Lazine and Lisa Chinatti at our live BAMx role play every Tuesday morning at 9:00 am ET. Not a BAMx member yet? Sign up for a free 7-day trial.
Next: Block 9:00 to 11:30 for Voice-to-Voice and Text
This 2.5-hour block is for phone calls and outbound texts. Here’s what it should look like:
- Make 20 outbound calls per day. That’s 100 calls per week. Most agents don’t even hit that in a month.
- Can’t reach someone? Send a text. Follow up with a quick, relevant message. For example:
“Hey, just tried calling. Not sure if you saw, but inventory is up 18% this year. How does that affect your real estate plans?”
That’s 20 calls and 20 texts a day, for a total of 40 outbound touches. Every day. Monday through Friday.
Use the “Big Four” on Every Call
Every time you connect (or attempt to), log the following:
- Communication: Log the call, text, or voicemail.
- Stage: Update the lead’s stage. Are they a hot lead? Nurture? Appointment set?
- Next step: Set an intentional follow-up.
- E-alert check: Make sure the lead is getting relevant, local property alerts.
Doing this keeps your CRM clean, your follow-up sharp, and your pipeline moving.
Step 2: Use Email to Educate, Update, and Reconnect
After lunch, switch to email. By this point in the day, you’ve already beaten the average agent in terms of activity. But we’re not done.
Here’s What Your Email Plan Could Look Like:
- Monday: Send a market update email. Use MLS data to share what’s happening locally.
- Tuesday: Research your “Deal of the Week.” Pick a property you’ll highlight to your database.
- Wednesday: Send that Deal of the Week email. Keep it simple, compelling, and focused on value.
- Thursday: Send an introduction email to leads you haven’t connected with. Include your video, reviews, and resume. Give them a reason to trust you.
- Friday: Prep next week’s email content. You’ll thank yourself later.
By Friday, you’ve sent three solid emails, made 100 calls, and sent 100 texts. All before 1:00 p.m. each day.
Step 3: Social Content and Afternoon Follow-Up
The afternoon is for content, clean-up, and, hopefully, appointments.
- Prep and schedule social media posts. At least one real estate-related post per week and one personal post over the weekend.
- Tell stories, not just stats. Share client wins, lessons learned, or behind-the-scenes moments.
- Double-check your e-alerts. Make sure leads are still receiving relevant listings.
- Circle back to your 20 daily calls. If you didn’t reach someone earlier, give them another touchpoint.
If you don’t have appointments in the afternoon, double down on calls. Make 20 more. Make 40 if you’re serious.
Simple, Not Easy. But It Works.
This plan isn’t complicated, but it requires commitment. If you follow it for the next 30 days, your fear will turn into confidence, and your paralysis will turn into progress. It gives you structure, clarity, and a game plan that works whether you’re brand new or 20 years in.
You just have to do it. And if you don’t want to do it alone, join us in BAMx for a community of agents working to get better every day.
