If you have a luxury listing or a property that you want to do something special for, let me introduce you to one of my favorite print marketing tools right now.
Over the years, we’ve made magazines, city guides, bifold brochures, and a variety of print materials to market our listings in a unique and different way.
The newest template we’ve been applying is for our large-format photo book. This is a carefully designed, horizontally laid-out booklet that showcases a property’s best features in a way most buyers aren’t expecting—and won’t forget.
In this post, I’ll break down:
- Why I created this format in the first place
- How it solves a common problem with real estate marketing
- What we include in the template (which you can download for free!)
- And why it leaves a lasting impression that can help sell your listing
Why This Format? A Luxury Listing Sparked the Idea
I recently visited a luxury listing that completely changed the way I thought about print.
The way they displayed the property—not just through photos, but through thoughtful, large-scale design—made it feel so much more grand and elevated. Worth every penny of the asking price.
I took that inspiration and applied it to our newest listing in Playa Del Rey, and the result was this new template I’m now using regularly: a large-format photo book, printed with a premium finish, and designed to highlight horizontal photography the way it was meant to be seen.
Not Your Average Magazine Size
Let’s talk specs, because the format is a big part of what makes this piece stand out.
- Size: 11.5 inches long by 8.5 inches wide
- Orientation: Horizontal (landscape)
- Material: Thick, high-quality print paper (perfect-bound if you want to level up)
This isn’t something a buyer is going to toss in the backseat on their way out of the showing. It feels intentional, elevated, and different from anything else they’re getting from other agents.
Why Horizontal Photos Matter
If you’ve ever had professional photos taken of a home, you know that wide shots are often the most breathtaking. They’re how we show the openness of a space, the flow from kitchen to living room, or the full impact of a floor-to-ceiling window wall.
But most print layouts force you to crop those photos into square or vertical frames. It kills the vibe.
That’s why this large-format book was a game-changer for us. It lets the full horizontal photo shine, edge to edge, without compromise. Every page does justice to the photographer’s vision, and more importantly, the home’s best features.
What’s Inside the Template
I’m not just telling you this; I’m giving you the actual Canva template I use. Download it, tweak it to match your brand, and start using it at your next listing.
Here’s what we include in ours:
- Full-bleed horizontal photos of the property
- A Matterport screenshot or floor plan spread, with clear room dimensions
- Property highlights and essential listing details
- Clean, minimal layouts that let the home speak for itself
It’s designed to feel like a high-end coffee table book that buyers will actually hold onto.
Why It Leaves an Impression
Let’s be real: Most print pieces get tossed. But this one doesn’t.
When a buyer leaves a showing holding something this premium, it does more than inform; it influences. It tells a story of quality and care. It sets your listing apart. And it positions you as the kind of agent who goes the extra mile.
Buyers feel it. Sellers notice it. And if you’re working in a market where competition is tight, those little details matter.
Want More Marketing Templates Like This?
If you’re into this kind of thing—custom marketing pieces that actually move the needle—I’d highly recommend checking out our Skool Community. That’s where we share:
- Bifold brochures
- Just Listed postcards
- Magazines
- City guides
- And a ton more templates and resources designed specifically for modern real estate agents
And if you found this post helpful, share it with another agent who’s looking to level up their listing presentation. Trust me—once you try this format, you won’t go back.
