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How This Agent’s Hyperlocal Instagram Strategy Increased His Business 20%

Man in a navy blazer and red bow tie looks at his smartphone while three floating cards show vintage photos of a man in a hat on a Georgetown street.

A 60-year-old Georgetown agent built nearly 40,000 Instagram followers by sharing neighborhood history. Here’s how agents can find their own hyperlocal niche.

The Biggest Mistake Team Leaders Make When Building an Org Chart

Smiling man in a blue blazer with a blurred org chart and a red X in the background, suggesting disruption of hierarchy.

Team leaders often create positions around the people already working for them. Coach Dave Richards explains why the better approach is to design the future business first, then determine who can help build it.

Brokers Say Real Estate Has a Professionalism Problem

Two people in formal attire stand with their backs to the camera, looking out at a cityscape through a window with a large glowing 'RAISING THE BAR' sign.

Veteran brokers say real estate has a professionalism problem, according to a recent survey. Here’s what consumers are seeing and how good agents can prove their value.

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