BAM Key Details:

  • Instagram now allows users to reply and comment on posts with GIFs, making it easier for commenters to gain visibility by sharing well-chosen GIFs that get pinned and liked.

Just when we thought Instagram was set on ruining the algorithm, they go and add GIFs to the mix!

That’s right, you no longer have to settle for expressing your thoughts and feelings with a “thumbs up” or “heart” emoji when commenting or replying to an IG post. With GIFs at your fingertips, the possibilities are endless—and the laughs are guaranteed. 

Get ready to bring your A-game to the comment section and let the GIF wars begin!

What took Instagram so long?

Until now, Instagram users could only add GIFs to their Stories. Facebook users, on the other hand, have been able to add GIFs to comments and replies since at least 2017. 

So, why the delay in allowing Instagram users to do the same? No idea. But why dwell on that when we can make up for lost time? 

It’s now GIF-giving season on Instagram. 

Why does this matter?

While commenting with GIFs is a fun and entertaining addition to Instagram, it also has some real value for real estate agents. By using GIFs to comment on posts, agents can inject some personality and humor into their interactions on the platform, helping to build relationships and establish a unique brand identity.

Using engaging and funny GIFs can even help you gain more followers—that is, if it’s good enough to get pinned and liked by other users. This can be particularly useful for real estate agents who are trying to build a following and establish themselves in the industry. 

Obviously, to do this, you should be commenting on other real estate accounts, not just your sister’s dog’s account.

At the end of the day, the ability to use GIFs in Instagram comments is just one more tool to increase your visibility on Instagram. 

Not only will it make the comment section more lively and fun, but it just might be the secret to attracting more followers and establishing yourself as a prominent voice in the industry.