Agent Strategy
How to Control the Price Reduction Conversation Before It Starts
Byron Lazine breaks down the 10-10-0 rule and shows agents how to preframe price reductions, avoid stale listings, and stay in control.
February 18, 2026
Byron Lazine breaks down the 10-10-0 rule and shows agents how to preframe price reductions, avoid stale listings, and stay in control.
Learn the price adjustment framework every real estate agent should be using. Sharran Srivatsaa and Andrew Undem share the exact scripts, strategies, and mindset shifts to confidently lead pricing conversations and maximize seller equity.
Katie Lucie explains how real estate agents can use local housing market trends to set smarter listing prices, avoid expired listings, and lead pricing conversations with confidence.
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