Agent Strategy
The One Phrase Every Agent Needs to Stop Using (And What to Say Instead)
Byron Lazine explains why “just checking in” kills buyer engagement and shares the OFQ framework agents can use instead.
June 24, 2026
Byron Lazine explains why “just checking in” kills buyer engagement and shares the OFQ framework agents can use instead.
Tom Toole breaks down exactly what separates the top 1% of real estate agents from everyone else and how to use that data to run your business better.
Tom Toole breaks down the simple video CMA strategy that recently generated $3.2 million in listing opportunities for his team.
Most real estate deals don’t die because of bad leads. They die in the follow-up. Here are 25 follow-up messages agents can use to keep conversations going and move clients to the next step.
Luke Acree explains why so-called looky-loos are early-stage prospects and what agents should expect about timelines, follow-up, and long-term loyalty.
Turn messy buyer notes into a polished intake system with ChatGPT. Katie Lucie shares a step-by-step framework to save time, impress clients, and stay organized.
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