real estate lead conversion

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Agent Strategy

Four Questions Every Buyer’s Agent Should Ask Their Clients

Tom Toole shares the exact showing script and offer questions top agents use to turn more showings into accepted offers.

July 28, 2026

Agent Strategy

This 2-Call System Converts More of Your Old Buyer Leads

Byron Lazine breaks down the two-call system for reactivating old buyer leads without begging them to check an automated search.

July 22, 2026

Real Estate News

Zillow Pro Now Allows Agents to Collaborate Directly with Clients

Zillow launches Zillow Pro nationwide, giving agents direct visibility into client activity and a 4x boost in conversion through My Agent.

July 9, 2026

Agent Strategy

How to Stop Losing Listing Appointments to Agents Who Charge Less

Byron Lazine shares the listing presentation question that shuts down fee objections before they start, plus the scripts and data points to back it up.

June 17, 2026

Housing Market

74% of Buyers Hire the First Agent They Talk To. Here’s How to Be That Agent

NAR’s 2025 Generational Trends report reveals how buyers find their homes and agents, and why speed and referrals decide who gets hired.

April 20, 2026

Agent Strategy

The 3 Communication Gaps Hurting Real Estate Agents Right Now

Tom Toole breaks down 19,000 real estate calls, revealing 3 common call and voicemail mistakes that hurt conversion and how agents can fix them.

March 17, 2026

Agent Strategy

Most Agents Lose Deals in the Follow-Up. These 25 Messages Fix That.

Most real estate deals don’t die because of bad leads. They die in the follow-up. Here are 25 follow-up messages agents can use to keep conversations going and move clients to the next step.

March 12, 2026

Agent Strategy

We Reviewed 19,000 Agent Conversations. These are the 6 Call Tactics That Work Best.

Tom Toole analyzed 19,000 real estate calls using Shilo.ai to uncover six tactics agents use to build trust, uncover motivation, and move conversations toward a deal.

March 10, 2026

Agent Strategy

The Moment Every Agent Hits After Buying Leads: “Now What?”

Luke Acree shares the circle prospecting script and follow-up system that turned intent data into 26+ deals, and why calls still win.

February 16, 2026

Agent Strategy

Why Most Agents Fail at Follow-Up (And the 4-Step Fix That Actually Works)

Tom Toole breaks down a four-step follow-up plan built on six plus attempts, personal video, and value-based outreach to boost contact rates and conversions.

December 23, 2025

Agent Strategy

The No-Pressure Listing Framework Every Agent Needs Before Spring 2026

Byron Lazine, Tom Toole, and Lisa Chinatti share a no-pressure listing framework to turn curious homeowners into loyal clients before spring 2026.

October 27, 2025

Agent Strategy

Use This Script When You Only Have 60 Seconds to Set the Appointment

This real estate script helps you secure the appointment fast. Byron Lazine shares how to use the ALM method to convert calls when you are short on time.

April 15, 2025

real estate lead conversion

Four Questions Every Buyer’s Agent Should Ask Their Clients

This 2-Call System Converts More of Your Old Buyer Leads

Zillow Pro Now Allows Agents to Collaborate Directly with Clients

How to Stop Losing Listing Appointments to Agents Who Charge Less

74% of Buyers Hire the First Agent They Talk To. Here’s How to Be That Agent

The 3 Communication Gaps Hurting Real Estate Agents Right Now

Most Agents Lose Deals in the Follow-Up. These 25 Messages Fix That.

We Reviewed 19,000 Agent Conversations. These are the 6 Call Tactics That Work Best.

The Moment Every Agent Hits After Buying Leads: “Now What?”

Why Most Agents Fail at Follow-Up (And the 4-Step Fix That Actually Works)

The No-Pressure Listing Framework Every Agent Needs Before Spring 2026

Use This Script When You Only Have 60 Seconds to Set the Appointment

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