Agent Marketing
The #1 Mistake Agents Make with Geographic Farming
Luke Acree explains why turnover rate is the one number that determines whether your geographic farm produces listings or stalls out.
May 14, 2026
Luke Acree explains why turnover rate is the one number that determines whether your geographic farm produces listings or stalls out.
According to the National Association of Realtors®, first-time home buyers have reached a historic low of 24%, while the average buyer age has climbed to a record high of 56 years overall—with 38 years for first-time buyers and 61 for repeat buyers.
A new ResiClub article reviews a custom analysis by BatchService showing the top 1% of agents make 15% of all home sales nationwide, with larger shares in some states, mainly due to five key factors that set top agents apart from the rest.
In a recent BAM interview, Amy Stockberger joined Byron Lazine to share how her Lifetime Home Support™ model helps her teamerage control over 10% of market share—with 80% of transactions coming from repeat business and client referrals.
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