
How NOT to Pick a Geographic Farm for Your Real Estate Business
Michael Citron shares expert tips on how real estate agents can avoid a common mistake when it comes to choosing a farm—and instead focus on smart, data-driven strategies.

Michael Citron shares expert tips on how real estate agents can avoid a common mistake when it comes to choosing a farm—and instead focus on smart, data-driven strategies.

Katie Lucie outlines a real estate script that leads with curiosity and closes with value. She outlines how to use the script, how to follow up, and a mailer you can send to align with the campaign.

Katie Lucie shares how a simple postcard 5x’d her QR scan code and got her two listing leads over a million dollars.

This week in BAM brings a new Biden housing initiative, a lackluster new ad campaign for NAR, a strong sell opinion on Zillow, prepping for decoupled commissions, 5 steps to choosing a geographic farm, and a new Instagram follower metric.