Today, Real Brokerage announced Agent BreakThru: a free, eight-week AI training experience with Jason Pantana, Drew Thompson, and Dusty Oglesby designed to help real estate professionals close more deals, market smarter, and build real momentum in today’s market.
The training is open to the entire industry, regardless of brokerage.
Tamir Poleg, Chairman and CEO of Real, explained why the brokerage is committing to an 8-week program:
“The market is challenging—even for the most experienced agents. Agent BreakThru is designed to provide real tools, real coaching and real execution when they’re needed most. We’re making it available to the entire industry because we believe that when more agents succeed, it benefits everyone. This program reflects Real’s collaborative culture and our commitment to lifting up the industry as a whole.”
Training for All Agents
We know what you’re thinking (especially if you’re not with Real). But they’ve been upfront, promising no hidden agenda, no pitches, and no recruiting.
Dusty Oglesby, founder of Defined Coaching and one of the program’s lead coaches, says the mission is simple:
“One of the biggest things that I actually love about Real is that we have the mantra of ‘collaboration over competition,’ and ‘we is bigger than me.’ That’s been the play from day one, helping the industry come together as a whole.
“Jason’s with Tom Ferry, Drew’s with Real, I’m with Real, but also run my own coaching company. This is us saying, ‘Hey, how do we give you the most value we can and not charge for it?’”
Dusty believes every agent, new or seasoned, needs to be more prepared than ever.
“The consumer’s more educated. AI has caused a shift in our culture as a whole. I believe that there are new agents that will run past seasoned agents in the next few years based on their level of preparation.”
What You Get in 8 Weeks
Running from September 30 to November 18, 2025, Agent BreakThru will bring together agents from across the industry for eight training sessions.
Agents who register can expect bi-weekly strategy sessions with Jason Pantana, a nationally recognized real estate marketing expert and longtime Tom Ferry coach.
Between those sessions, agents will receive tactical workshops led by Drew Thompson (Head of Real Academy) and Dusty Oglesby (Real agent and Founder of Defined Coaching, with 45,000+ agents coached nationwide). These workshops focus on implementation so you can take action immediately.
Here’s a quick look at the agenda:
- Week 1: Become the #1 AI Answer in Your Neighborhood
- Week 2: Build Your First AI-Powered Answer Box (Hands-On)
- Week 3: Create a Month of Content in Minutes with AI
- Week 4: Automate Your Next Week’s Marketing Content (Live)
- Week 5: Put Your Follow-Up on Autopilot with AI
- Week 6: Automate Lead Follow-Up & Updates (Your First AI Workflow)
- Week 7: Your Personalized AI Action Plan for the Next 60 Days
- Week 8: Launch Your AI Sprint: Tools, Schedule, & Tracking Setup
Of course, implementation is the key to making it all work.
“What I would stress to anybody who comes into this for eight weeks is that none of it will matter if you don’t actually have a plan of implementation and accountability around implementation,” Dusty said. “Show up every single week, take something you learned, and start doing that in the next 24 hours.”
Registration for Agent BreakThru is open now and is limited to 1,000 agents. To learn more and register, visit agentbreakthru.com.
