The YouTube Playbook for Real Estate Agents with Javier Vidana

Javier Vidana joins Matt Lionetti and The Broke Agent to discuss how he grew his YouTube channel to 144K subscribers, where he gets his leads and ideas, how to take advantage of a viral video, and what it’s going to take in 2023 to grow a successful YouTube channel.
YouTube thumbnail featuring a smiling man with glasses on the right, a crown icon, YouTube logo, and bold text saying REAL ESTATE YOUTUBE GOAT on a yellow background with a white outline.
YouTube thumbnail featuring a smiling man with glasses on the right, a crown icon, YouTube logo, and bold text saying REAL ESTATE YOUTUBE GOAT on a yellow background with a white outline.
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BAM BBQ 2026

If you're still treating AI like a search engine, this is for you. BAM BBQ is two and a half hours of real instruction on AI for real estate, from conversations to content to systems. It’s free, virtual, and loaded with plays you can run the same week. Save your spot →

On this week’s episode of the Over Ask Podcast, real estate agent and YouTube legend Javier Vidana joins Matt Lionetti and The Broke Agent to discuss how he grew his YT channel to 144K subscribers. Javier reveals the post that started it all, as well as his biggest mistake and regret. 

Javier also shares how he gets ideas for his video content—for his main (and largest) channel and his smaller channel for hyper-local content—plus where he actually gets his leads. 

From there, the conversation turns to taking advantage of a viral video, getting viewers to check out your other content, and promoting YouTube videos on other platforms. 

If you’re wondering what it will take in 2023 to grow a successful YouTube channel, this is one episode you don’t want to miss. 

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Click on any of the timestamps below to watch: 

00:0000:22 Intro

01:43 How did he get 144K subscribers on YouTube?

03:41 The intention was never to create leads

06:04 How long did it take for one of his videos to hit?

08:06 Javier’s biggest mistake and regret

11:32 How he gets subscribers to check out his other content

17:29 The best way to promote your videos on other social media platforms

20:58 Any Arizona-specific content?

21:45 Why Javier’s leads come from his local channel—not the larger one

26:36 What he’s doing on YT Live

27:38 Advice for agents who want to get into streaming

36:37 How Javier comes up with his video topics

Click here to watch the full episode.

This week’s Over Ask Podcast is brought to you by BoomTown. Click here to learn more. 

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Real estate may be all about location, location, location, but we know that content is king! That's why we have an army of talented writers behind the scenes, crafting posts like this one to help you navigate the ins and outs of the industry.

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