Instagram’s Most Important Metric (Now)

It’s safe to say, Instagram is now a short form video app. So, your number one goal should be to get people to watch your ENTIRE Reel. It has become the most important metric for engagement, growth, and discovery. View this post on Instagram A post shared by Broke Agent Media | BAM (@brokeagentmedia) Getting […]

TEAM LEADERS: SCALE PAST $100M

Join Byron Lazine, Tom Toole, Lisa Chinatti, George Laughton, Amy Stockberger, Gino Blefari, Luke Acree, and top team leaders at BAM Camp: Team Leaders, September 22–23 in Scottsdale. This intimate, two-day workshop is built to help you scale your team, increase profit, strengthen leadership, and leave with a clear 90-day action plan. Get your ticket before it sells out →

View this post on Instagram

A post shared by Broke Agent Media | BAM (@brokeagentmedia)

Getting likes, comments, saves and shares is great for engagement, but is no longer what really drives the needle for exposure.

You accomplish viewer retention with a great hook, captions throughout the video, quick cuts, and teasers to keep people watching. The shorter the video, the more likely people are to watch the entire thing.

You can basically kiss long form video content goodbye on the app. Save that for the movie theaters, or better yet for YouTube.

Download the printable PDF with all 27 lines:

For daily real estate news, business and marketing.

About the Author

The Broke Agent

Eric Simon is the founder of The Broke Agent and co-founding Chief of Content of BAM. You can watch him weekly as a co-host of Over Ask Podcast and The Walk Thru. Eric also speaks at industry events across the nation and can hit his pitching wedge 190 yards.

Man in a black BAM shirt looks at his phone, with a collage of marketing thumbnails on a black background.

Agent Marketing

Five Things To Do While Bored At Your Open

Get five actionable real estate plays for agents, including Labor Day conversation starters, a 2026 social media blueprint, BAM’s 100K follower strategy, community resources, and the housing market realities that matter right now.

Agent Marketing

The Proof-First Reel Formula Any Agent Can Steal

Emily McAllister’s latest yap-style reel proves marketing cannot sell an overpriced listing. Here’s how agents can copy her style (and why they should).