BAMmer Of The Week

TEAM LEADERS: SCALE PAST $100M

Join Byron Lazine, Tom Toole, Lisa Chinatti, George Laughton, Amy Stockberger, Gino Blefari, Luke Acree, and top team leaders at BAM Camp: Team Leaders, September 22–23 in Scottsdale. This intimate, two-day workshop is built to help you scale your team, increase profit, strengthen leadership, and leave with a clear 90-day action plan. Get your ticket before it sells out →

This week’s BAMmer of the week goes to Jeff Clay AKA @the_queencity_realtor. He has absolutely mastered the trending audio and lip sync game. The text on his videos are perfectly crafted and the caption itself provides real, actionable value for his followers. His hook is the humor. This combo along with most of his videos being under ten seconds is PERFECT for the algorithm. Everything is quick, clever, and easy to understand. This is why he’s exploding right now on Instagram.

Let’s dive in.

All he has to do is make an expression and have good copy.

View this post on Instagram

A post shared by Jeff Clay | Charlotte REALTOR® (@the_queencity_realtor)

Relatable.

View this post on Instagram

A post shared by Jeff Clay | Charlotte REALTOR® (@the_queencity_realtor)

Text on screen.

View this post on Instagram

A post shared by Jeff Clay | Charlotte REALTOR® (@the_queencity_realtor)

This one’s my favorite.

View this post on Instagram

A post shared by Jeff Clay | Charlotte REALTOR® (@the_queencity_realtor)

The NBA walk out.

View this post on Instagram

A post shared by Jeff Clay | Charlotte REALTOR® (@the_queencity_realtor)

Everyone give Jeff a follow and let’s watch him continue to crush it!

Download the printable PDF with all 27 lines:

For daily real estate news, business and marketing.

About the Author

The Broke Agent

Eric Simon is the founder of The Broke Agent and co-founding Chief of Content of BAM. You can watch him weekly as a co-host of Over Ask Podcast and The Walk Thru. Eric also speaks at industry events across the nation and can hit his pitching wedge 190 yards.

Man in a black BAM shirt looks at his phone, with a collage of marketing thumbnails on a black background.

Agent Marketing

Five Things To Do While Bored At Your Open

Get five actionable real estate plays for agents, including Labor Day conversation starters, a 2026 social media blueprint, BAM’s 100K follower strategy, community resources, and the housing market realities that matter right now.

Agent Marketing

The Proof-First Reel Formula Any Agent Can Steal

Emily McAllister’s latest yap-style reel proves marketing cannot sell an overpriced listing. Here’s how agents can copy her style (and why they should).