Leila Hormozi’s Playbook for Staying Premium When Everyone Else is Giving Discounts

Leila Hormozi explains why real estate agents discount out of fear and what to change in your conversations to stay premium while winning more business.

The Content ChatGPT Is Most Likely to Cite

HubSpot’s State of AEO report shows ChatGPT cites comparison content at 95% versus blog posts at 69%. Here’s the full picture and what agents should be building.

10 Books Every Real Estate Agent Should Read

BAM highlights six book recommendations from real estate broker Dave Hutchinson, plus four more from the Knowledge Brokers Podcast.