What Buyers Are Really Asking AI About Their Home Search

80% of questions asked in Realtor.com’s Real Assist AI tool have nothing to do with home search. Here’s what buyers are really asking AI and what that means for agents.

The Real Estate Agent’s Talking-Head Playbook: 10 Ways to Make Better Reels

Talking-head Reels aren’t dead, but the old way of making them is. Learn Haley Ingram’s 10 best tips for creating real estate Instagram Reels that get more views, engagement, shares, and clients.

How to Reactivate Your Database in 90 Days

The majority of real estate transactions come from your sphere and past clients. Luke Acree shares how to audit your database and reactivate old contacts in 90 days.