Agent Marketing
Real Estate Word of the Year 2025
Affordability tops BAM’s real estate Word of the Year for 2025, with agents citing higher costs, buyer hesitation, and shifting expectations across the industry
December 31, 2025
Affordability tops BAM’s real estate Word of the Year for 2025, with agents citing higher costs, buyer hesitation, and shifting expectations across the industry
NAR’s 2025 Profile shows how critical referrals are, with 43% of buyers and 66% of sellers choosing a referred agent or someone they’ve worked with before.
Zillow reports August new listings hit a record low, down 7.3% from July, as inventory shrank 1.3% from summer highs despite being 15% higher year-over-year.
For daily real estate news, business and marketing.
